A one-stop digital design service helping entrepreneurs bring their vision to life online, quickly and affordably.
Contributions
Logo Design: Helped design logos for clients based on their wishes, giving them 3-5 iterations and often going above and beyond to leave them ecstatic about their final asset.
Communication/Education: Helped communicate technical needs clearly and educationally, so that clients felt empowered when making choices about their digital brand. Gave clear recommendations and reasonings for design choices, then deferred to the client’s wishes on further iterations.
Website Design: Designed mobile-friendly websites with respect to the client’s brand and wishes. Set up sites on Wordpress, Wix, SquareSpace, Shopify, etc.–wherever the client wished to host and maintain their site. Also educated them on how to use said hosting platforms, so that they felt equipped to make small changes themselves without the need to hire a designer.
The Results
Clients were extremely happy with their websites and the experience working with me. The following are just a few examples of my work and the client’s testimonials.
Client Projects & Testimonials
The Client
PDX Minimakers is a 3D Printing afterschool program for 3rd-8th grade.
As the Web design and marketing lead, Shaela worked with one of the founders to create three new product pages and revamp the company’s home page. She also created marketing assets like lead magnets and a landing-page-like newsletter. She also made their website ADA compliant, added a custom cart button, and other custom code to make their Squarespace site fit their Product and Customer needs.
Contributions
Website Design: Redesigned their SquareSpace home page and produced 3 new product pages in line with that design system. Custom coded a cart button, animated slideshows for testimonials, and created 20+ new product connected to their shop.
Marketing Assets: Designed marketing assets (web page videos, hero images) and a landing-page-like newsletter with a custom hero image.
SEO Assessment: Assessed and reported on the website’s current SEO score, including recommendations for improvement should the company desire those services and changes in the future.
Mobile-First Design: Brought clear, mobile-first UX/UI principles to the project, making navigation and product viewing easy and clear on mobile screens.
The Results
The website gained more traffic and conversions in their new product launches. I brought the site’s ADA compliance score from 64 (failing), to 100 (fully compliant), helping users more easily navigate their site and protecting the company from accessibility lawsuits.
The client was extremely happy with the new, minimalist designs that made it easy to view all of their offerings and encouraged users to become clients.
I built the original LiveYourVision.us website using WordPress and custom CSS.
Note: The current website has had minor tweaks done later outside the original design. (i.e. where you see the red buttons with gold text on the home page that are harder to read, and other minor deviations from the original design scheme.)
The rest largely remains true to the original designs.
MKShine was built on SquareSpace, and I taught my client how to maintain and change things on their site if they wanted to do small tweaks without me. Even still, they hired me again for any major changes needed.
I built Tiffany’s website using her Wix.com account, to promote her podcast and other content in an easy, user-friendly and mobile-first design.
Another SquareSpace site I set up for my client, who, after working with me, felt comfortable editing and maintaining it herself.
